Lidstone, Edwina, Business Development

Edwina grew up in Malvern with a deep-rooted love of art and design. She began her career in branding and design in London, before moving into luxury retail design. After relocating with her husband and two daughters to the Stroud Valleys and completing a traditional upholstery course, she embraced her passion for antiques, interiors, and textiles by founding Sappho, with a shop in Stroud’s Malthouse. Edwina brings her creative vision and flair for connecting people to her role in PR and Business Development at Fresh Air.